CD-Rom & DVD
marketing for a new
generation of campaigning!
By Christiane Dodson, http://www.politicard.com
____________________________________________________
Campaigns have gone from silent signs on the side of the road, to
interaction Online
Get ready for a new generation of online campaigning. Its called a cd -rom business
card, one of the smartest marketing tools to come along in quite some time.
At its shiny core, its a full-fledged CD-ROM or DVD packed with video, sound,
music, search functions, interactive navigation and tons of dataall compressed into
the size and shape of a traditional business card.
Put another way, its a multi-media marketing campaign pitch that fits in a shirt
pocket.
That kind of genuine enthusiasm translates into a very crucial willingness to view your
campaign presentation. No one gets excited about a print brochure or a television ad. But
a high-tech business card will get you in the door, into their CD-ROM drive and into their
decision-making consciousness. Give them something out of the ordinary, give them
something unique, and youve got a willing audience.
All of this translates into competitive advantage, high response rates, and increased
voter participation.
· Link every potential voter to your website and optimize your fundraising budget
· Easy to use Pocket size campaign promoter
· Collectors' item
· Auto startup
· Hand-outs for all political events
· Fully interactive
ACD-Business Brochure, is approximately 2 inches high by 3 inches wide and will hold up to
50 megabytes (5 to 7 minutes of presentation!) of interactive communication. They fit in
virtually any home or office computer!
Time-effective turnaround is guaranteed to launch your multi-media campaign! After
analyzing your existing marketing mix and campaigning tools (literature, web-site,
TV/radio spots, speeches, direct-mail material ) a cd-rom can be personalized.
Never before has a campaign message been able to penetrate and affect the public the way a
CD-ROM or DVD card can. It is an expeditious way to provide instant multimedia materials
to voters, party members, and contributors.
For more information and detailed offerings, please call Christiane Dotson at 407 2228316
or e-mail at cdotson@politicard.com |