Large Signz

Mark H. Hendricks
Sales Manager
http://www.precisionsignz.com
1-866-744-6778 (toll free)
1-563-441-2222 (fax)

In all major campaigns you see politicians using corner lot or major
intersection signs.  These vary in size from 2 X 4's to 4 X 8's.  For the
purposes of this paper, let's just refer to them as billboard signz. 

Just by their size they say, 'hey, this person is important'  People just
aren't used to seeing individuals in advertisements.  The one exception
being a major star.  Obviously, that's not bad company in which to be
viewed!

Regardless of what material a person might choose to make their
billboards, they are going to need massive support.  This is why it's
really not necessary to use heavy duty, 10mil corrugated plastic.
Standard four mil. can be glued, stapled, nailed, screwed or bolted to
affordable plywood.  It's light, easily shipped and easier to handle for
installs (especially if you need to attach it to a fence or building
face).  Because it isn't so porous, it prints more beautifully than wood.
It will last longer and it doesn't require you to have an artist on your
staff.

One of the saddest things I see is a candidate spending a fortune for
great print ads, flyers, trinkets and yard signz, but trying to paint
their billboards by hand.  They look cheap by comparison.  Because they
are so visible, they make a person's entire campaign appear cheap, like
it's on its last legs.  With what large, corrugated plastic signz sell
for these days, there really is no excuse for this.  Spend a few extra
bucks, save your volunteers a whale of a lot of time.  Buy professionally
lettered or screen printed billboard signz.  You'll be glad you did.

Need to save a little more?  4 X 4 signz have the same basic printable
area as 4 X 8's.  The larger signz just have more blank space.  4 X 4 and
smaller signz can almost always be shipped via UPS or FedEx Ground as
well.  Personally, I like to see people use 2 X 4 signz.  They can be
supported with just four standard yard sign stakes!  They can be printed
on both sides easily and affordably for best visibility.  Perhaps more
importantly, they don't tear up supporters lawns like large posts and one
person can put up dozens in one afternoon!  With the savings, you can buy
a lot more signz to make more impressions.

More impressions or a greater impact, the decision is really yours.
Either works well, with different types of campaigns and locations.
Certainly,  any campaign, county wide or greater, needs them for their
candidate to be taken seriously.