5 on 5 Organizational Plan 72, 76, 78, 112, 119, 226, 322

Absentee Ballot 152, 158, 336, 346, 357-358, 360-363

Actuality 209

Advance Person 197, 213, 322

Appearance Scheduling 75, 197-200, 283, 284, 302

Arbitron Ratings 36, 86, 144, 146, 217, 290

Attacks (campaigning) 2, 12, 20, 22, 24, 27, 28, 37, 39, 40, 48, 52, 61,

89, 90, 95-97, 102, 103, 126, 139-142, 145, 150, 152, 172, 190, 208, 210, 211, 236, 283

Attacks (PAC contributions) 257

Average / Above Average Voter 117, 133-139, 145, 146, 222, 284, 291, 292, 308, 317

Ballot 33, 81, 91, 92, 136, 153, 158, 260, 324, 326, 327, 348

Biographic Profile 8, 18, 24, 26, 28, 50, 56, 117, 126, 130, 150, 185, 192, 216, 222, 258, 268, 343, 222, 258, 268, 343

Brochure 18, 28, 30, 49, 53, 77, 116, 123, 135, 138, 152, 154, 162-165, 173-175, 185, 195, 217, 218, 221, 222, 228, 229, 235, 249, 253, 259, 262, 328, 333, 345, 346, 363

Budget 4, 32, 48, 54, 65, 78, 85, 95, 97, 98, 101, 110, 111, 113, 115,

116, 121, 129, 142-144, 146, 149, 150, 159-166, 179, 214, 217, 222, 228, 229, 236, 237, 239, 243, 245, 247, 253, 255, 276-278, 285, 289, 290, 291, 294, 303, 314-318, 321-324, 326, 328, 339, 343-344, 349, 352, 354

Campaign Management Software 66-68, 71, 75, 79, 80, 113, 116, 120,

123-125, 127, 151, 154, 159, 178, 212, 214, 235, 252, 267, 268, 297, 306, 307

Campaign Strategy 1, 3, 11, 21, 22, 31, 38, 39, 47, 48, 62, 71, 76, 78, 81, 85, 96, 98, 101, 104, 114-115, 113, 222, 251, 297, 311, 313, 320

Career History 55-58

Cash Flow 114, 149, 159, 161, 163, 179, 194, 207, 214, 217, 245, 249, 259, 269, 278, 303, 320, 349, 352

"Catch All" Method (voter) 137-139, 145

Checklist 7, 13, 23, 24, 49, 55, 59, 61, 127, 128

Civic History 53-59

Coattails Effect 39, 91, 92, 109, 283

Computer 42, 69, 77, 79, 83, 93, 113, 117, 118, 120, 123, 127, 128, 130, 151-154, 156, 158, 162, 178, 181, 186, 188, 189, 193-200, 202, 213, 214, 219, 221, 228, 235, 245, 247, 249, 251, 253, 258, 277, 297-307, 313, 324, 326-328, 335, 339, 355, 356

Contributions / Contributor 43, 48, 53, 65, 66, 68, 80, 92-95, 100, 101, 105, 115, 116, 118, 120, 124, 125, 127, 130, 131, 133, 139, 149, 151-153, 155, 158, 160, 161, 163, 166, 172, 174, 178-180, 183, 186, 201, 207, 217, 225, 240, 243-279, 283, 290, 299, 300, 303, 304, 306, 309-311, 325-328, 333, 336, 349, 350, 351, 353, 354

Cross-tabs 57, 146, 196, 217, 220, 221, 337

Demographics 16, 43, 56, 70, 119, 129, 291, 319

Debate 22, 25, 27, 59, 96, 138, 139, 152, 174, 175, 180, 209, 282-284, 292, 321, 334, 337

Do's & Don'ts (candidate) 170

Earmarked Contribution 260

Economic Characteristics 14, 17, 18, 20, 21, 50, 77-80, 112, 119, 129, 133, 138, 149, 195, 243, 254

Election Regulations 93, 94, 121

Electoral District Map 119, 129

Emotional Characteristics 22-30

Endorsement 35, 122, 123, 129, 142, 151, 186, 211, 251, 252, 283, 299, 300, 315, 341-343

Fairs, Festivals, Parades 152, 175

Favorability Rating 28, 32, 36, 37-40, 47-49, 52, 58, 65, 72-74, 78, 87, 88-90, 96, 97, 104, 105, 114, 133, 135, 137, 145, 150, 152, 210, 260, 282-284, 288, 323, 326, 333, 340

Feasibility Survey 114, 115

FEC - Federal Election Commission 93, 116, 118, 124, 127, 135-137, 154, 169, 178, 179, 207, 217, 218, 239, 243, 246, 247, 254, 258, 259, 270, 272, 278, 279, 303, 305, 325, 353, 354

Financial 289, 303, 321, 328

Financial Constraints 99, 159

Financial Records / Reporting 300-305

Financial Resources 65-67, 70, 254

"Franking" (mail) Privilege 110, 138, 281.282, 348

Fund-raising 66, 78, 80, 90, 92, 98-101, 116, 117, 139, 142, 149-153, 155, 157, 158, 160-163, 165, 177, 179, 180, 183, 186, 194, 197, 200, 201, 206, 207, 211, 216-218, 221, 225-240, 243-279, 284, 290, 308, 310, 320, 322, 324, 325, 327, 328, 333-340, 346, 347, 349, 350-354

Geographic Characteristics / Area 42, 71, 74-78, 98, 109, 112, 119, 129,

133, 149, 181, 321-323

Generalist (Political Campaign Consultant) 162, 215

GOTV (Get Out The Vote) 2, 69, 84, 120, 137, 141, 142, 151, 153, 156, 158, 183, 187, 191, 204, 206, 250, 283, 284, 315, 319, 332, 338, 339, 344, 357, 362

Graphics 28-30, 49, 98, 124, 135, 136, 221, 309

GRP Rating 36, 88, 136, 314

Headquarters 83, 99, 121, 126-129, 270, 277, 131, 146, 151, 154, 155, 176, 178, 187, 193, 200, 209, 211, 213, 226, 227, 251, 313, 314, 322, 324, 325, 327, 334, 335, 339, 343, 351, 353

"High" Road / "Low" Road 139-140, 281, 284

Host Home 153, 158, 182, 191, 192, 206, 315

Independent Expenditures 246

Intellectual Characteristics 13, 14, 17-19, 24, 26, 30

Internet 16, 20, 40, 71, 77, 85-87, 118, 119, 121, 122, 126, 135, 180, 181, 297, 307-311

"Klatsches" (coffee) 173, 182-184, 200, 323

Legal 19, 66, 68, 96, 178, 246, 248, 270, 279

Legislative Races (Campaign) 38, 77, 119, 161, 326, 327

Local Races 38, 68, 81, 93, 94, 109, 116, 239, 254, 310, 328

Media 2, 19, 21, 27, 28, 30, 31, 35, 36, 38, 40, 48, 58, 62, 70, 74, 75, 84-86, 92, 96, 97, 99, 105, 110-114, 116, 122-124, 130, 133, 134, 137, 139, 140, 142-146, 149-151, 153, 155, 157, 158, 161, 162, 164, 170, 173, 174, 176, 177, 195, 199-201, 205, 207, 209-212, 214-218, 220, 246, 250, 253, 257, 263, 265, 267, 269, 272, 274, 278, 218-284, 288-294, 301, 313-326, 328, 332-335, 337, 338, 341, 344, 348

Media Characteristics 85, 90

Media Consultant 142, 143, 215, 218, 220

Media Secretary 113, 123, 195, 201, 207, 209, 211-213

Multiplier Effect 186, 250, 270

Name ID Rating 4, 12, 31-40, 42, 47, 49, 52, 55, 58, 65, 66, 72-74, 78, 85, 87, 88, 90, 96, 97, 105, 114, 133-139, 142, 143, 150, 245, 250, 273, 281, 284, 288, 291, 292, 317, 319, 320, 323, 326, 332, 336, 338, 339, 348

Open Registration 313, 317, 319

Out-of-District 124, 155-158, 217, 218, 245, 248, 262, 349

PACs (Political Action Committee) 43, 66, 101, 117, 121, 126, 146, 150, 154-158, 166, 176, 180, 195, 207, 217-219, 227, 238, 239, 243, 245, 246, 248, 252, 253-263, 265, 272, 273, 275, 277, 278, 300, 320, 327, 328, 333

PAC Kits 53, 117, 150, 155, 239, 258, 331, 333, 334

Personal History 49, 50, 53

Personnel Resources 67, 69, 70, 181, 284, 314

Phone Bank 69, 70, 75, 83, 88, 89, 92, 98, 112, 113, 118, 120, 121, 123, 126, 130, 135, 142, 146, 151, 153, 155, 156, 158, 177, 181-193, 197, 201, 202, 206, 207, 217, 219, 235, 247, 253, 267-269, 284, 292, 294, 299, 313, 315, 322, 327, 336, 355, 362

Physical Characteristics 7, 9, 10, 12

PIPS Analysis 73, 82, 84, 91, 119, 202, 205

Plant Gate Campaigning 27, 139, 173, 201, 282, 314, 323

Political Campaign Consultant 3, 4, 109, 111-113, 115, 116, 123, 128, 133, 144, 150, 151, 154, 162, 170, 179, 188, 194, 206, 214-218, 220, 221, 251, 265, 293, 325

Polling 4, 8-10, 20, 33, 34, 36, 38, 42, 43, 56-58, 72, 79, 80, 86, 89, 90, 112, 114, 116, 122, 150, 153, 162, 180, 195, 196, 206, 211, 215, 218, 220, 221, 260, 267, 284, 290, 320, 323, 324, 327, 337

Position Paper 72, 87, 121, 122, 129, 138, 172-174, 181, 186, 247, 283, 308, 310, 334, 335

Precinct 3, 49, 67, 69, 70, 72, 73-77, 82, 83, 88, 89, 92, 109, 112, 118, 119, 124, 129, 138, 139, 141, 142, 145, 151-153, 155, 173, 181-193, 195, 196, 200-206, 217, 219, 220, 251, 252, 267, 271, 284, 291, 292, 294, 313, 315-317, 322, 326, 327, 336-338, 341-344

Precinct Objective 82, 202.203, 291, 327

Precinct Prioritizing 203-205, 207

Press (Media) Kits 8, 53, 99, 117, 150, 154, 269, 334

Press Conference / Releases 58, 72, 87-89, 99, 135, 136, 139, 140, 151, 152, 154-157, 177, 180, 207-212, 267-269, 327

Primary 1, 2, 49, 66, 82, 84, 94, 112, 120, 125, 130, 151, 152, 156, 174, 179, 208, 209, 222, 244, 254, 260, 261, 313, 317-320, 322-324, 328, 332, 348-350, 353

Prospect (File) 197, 219, 228, 233, 246, 252, 253, 299, 300, 324, 338, 351, 352

Prospectus 149

Public Speaking 133, 174

Pyramid Effect 234

Query 304, 305

Regions / Areas 72, 76, 79, 112, 119, 181, 201, 204, 205, 213, 226, 277, 291, 300, 305, 313-316, 320, 322, 324, 325, 336, 341, 343, 349, 350-352, 362

Registered Voter 43, 53, 54, 69, 74, 82, 87, 118-120, 123, 129, 141, 152, 154, 181, 184, 186, 188, 189, 205, 219, 233, 250, 298, 299, 307, 321, 341, 356, 358, 359

Reverse Gambit 58, 59

Rural District 109, 119, 135, 216, 313, 315

Sample Field Operations Manual 341-345

Sample Finance Committee Operations Manual 348-354

Sample Fund-raising Letters 346, 347

Sample Phone Bank Operations Manual 355-363

Sample Political Game Plan 331-340

Semi-Rural District 313

"SPAM" E mail 308, 309

Statewide Races 38, 50, 81, 82, 109, 135, 161, 180, 203, 275, 310,

320, 322-325

Strategic Planning 3, 4, 7, 13

Support (File) 151, 155-157, 186, 207, 217, 218, 234, 235, 251-253, 261, 263, 268, 272, 273, 282, 300, 324

Tabloid 30, 49, 85, 8-90, 135, 138, 139, 152, 156, 172, 189, 197, 212, 217, 218, 221, 222, 283, 315, 319, 335, 338, 357, 360, 363

"Targeted" Media Campaign 40, 48, 284, 290, 316

"Targeted" Method (direct mail) 201, 287

"Targeted" Method (voter lists) 54, 70, 72, 79, 80, 84, 136-139, 145, 146, 195, 198, 204, 252, 291, 292, 298, 304, 307, 315, 317, 319, 324, 333, 335-340, 355

Ticket / Ticket Splitting 1, 31, 32, 62, 73, 76, 80, 81, 82, 91, 92, 203, 204, 232, 244, 252, 265, 266, 268-270, 284, 314, 327

Timing / Time Constraints 17, 50, 66, 68, 73, 96-98, 140, 142, 143, 149, 195, 199, 211, 216, 219, 220, 248, 252, 260, 287-289, 306, 336, 337, 340, 362

Timeline 116, 154-158, 301, 306

Treasurer 112, 120, 121, 178, 179, 207, 244, 258, 279, 327

Urban 50, 75, 109, 135, 216, 313-316

Vendor (File) 301

Volunteer 33, 48, 53, 57, 59, 67-69, 75, 76, 88, 92, 96-98, 103,

109-111, 113, 114, 116, 123, 124, 126, 128, 130, 133, 134, 137, 139, 141, 142, 144-146, 149, 151-153, 155-158, 169, 170, 173-178, 180-185, 187-193, 225, 227, 228, 231-233, 195, 197, 201, 204, 206, 210, 219, 247, 250-253, 259-261, 264, 267, 269-272, 284, 297, 299, 300, 306, 307, 309, 310, 321, 322, 326, 328, 231-233, 195, 197, 201, 204, 206, 210, 219, 247, 250-253, 259-261, 264, 267, 269-272, 284, 297, 299, 300, 306, 307, 309, 310, 321, 322, 326, 328, 339, 341-343, 357, 358, 362, 363

Vote / Voting 1, 8, 32, 44, 50, 51, 57, 62, 71, 72, 141, 188, 196, 197, 202, 203, 274, 288, 292, 300, 317, 318, 321, 326, 357

Voting Characteristics 81

Voting History 118, 129

Voter Objectives 112, 140, 145, 146, 150, 183, 184-186, 194, 201-206,

214, 217, 316

Voting Record 24, 137, 139, 145, 150, 152, 153, 158, 164, 186, 211, 282, 283, 291, 321, 337, 363

Web Site 14, 70, 87, 93, 116, 122, 129, 135, 139, 308, 310, 311