side-flag.jpg (20602 bytes)
Definitions
A-B Actuality 209

Advisory (steering) Committee 112

Advance Person 197

Arbitron Rating 36

Average / Above Average Voters 133

C Campaign 2000 310

Campaign Strategy 1

Candidate Do's & Don'ts 170

Career History 55

Centers of Influence 69

Civic History 59

Coattail Effect 92

D Dateline 210

District Demographics 70

District Economic Characteristics 77

District Geographic Characteristics 74

District Voting Characteristics 81

E Earmarked Contribution 260

Economic Characteristics 77

Election Regulations 93

Emotional Characteristics 22

F Favorability Rating 37

Feasibility Survey 114

Field Operations Committee 112

Finance Committee 225

Financial Constraints 99

Financial Resources 65

Five on Five Organizational Plan 72

"Franking" Privilege 110

Fund-raising Event (major) 232

Fund-raising Event (minor) 233

G Geographic Characteristics 74

Generalist (Political Campaign Consultant) 162

GRP Rating 36

H Host Home 191
I-J Independent Expenditures 246

Intellectual Characteristics 13

K-L "Klatsches" (coffee) 173
M Media Characteristics 85

Media File 212

Multiplier Effect (fund-raising) 270

N Name ID Rating 31
O Opponents 1

Other Races 91

P-Q PAC Kit 258-259

PACs (Political Action Committees) 254

Personal History 49

Personnel Resources 67

Phone Volunteer Supplies 363

Physical Characteristics 7

PIPS Analysis 82

Political Fund-raising Multiplier Effect 270

Precinct Objectives 202

Precinct Prioritizing 204

Prospect File 252

Press (Media) Kit 123

Press Releases 210

Pyramid Effect 234

R Radio Actuality 211

Reverse Gambit 58

Run of the Station (ROS) 86

S Scheduling - Outside Appearance 198

Size - Congressional District 313

Size - Legislative Campaigns 326

Size - Local Campaigns 328

Size - Rural District 315

Size - Semi-rural District 313

Size - Urban/Suburban District 316

Spam 308

Staff (campaign) 113

Support File 251

T-U Time Constraints 97
V-Z Voting Characteristics 81