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The Single Political Marketing Campaign You Need Win Your Election

by Jessica Lalau
Postcard Mania

Whether you’re a first-time candidate or looking to unseat an incumbent, to generate the winning number of votes, you need to reach your constituents with your message consistently.

And how do you do that without draining your marketing budget?

Ensure that the one political campaign you run is a single, cohesive strategy that spans a number of platforms.
I'm talking about Google ads, Facebook ads, Instagram ads AND reaching potential voters in the place they spend most of their time — right at home — with targeted direct mail.

This article will cover how you can get started on that single, multi-channel campaign.

1. Target your voters where they’re most likely to read your message.
Even in our digital age, the majority of people (81%) still pay attention to their mail, with 55% of consumers reporting they “look forward” to what they’ll receive in the mail.

Plus, according to the Direct Marketing Association, 70% of consumers flat out prefer to be marketing with direct mail.

I recommend you start with mailers, because a direct mail campaign is the most technically and logistically fraught part of the process. While digital ads go live in less than an hour, getting a mail piece into the hands of voters is going to take more time.

Don't worry — it's worth it. The value of that physical impression far outweighs the cost!

So, start by brainstorming your mailer campaign.

Here’s how to do that:

First, design a direct mail piece that clearly shows:

  • Your name and district/state
  • A professional, high-resolution image of you
  • Your campaign platform highlights/message in an easy-to-read format.

Next, rent a mailing list of voters that consists of individuals you want to reach. A professional mailing company like PostcardMania can help you with this, and pulling your first 1,000 records is free.

Here's an example of a postcard design that would work:

VoteSmith1


Next step: design digital ads to MATCH your postcard.

This step is vital to creating that one single campaign that puts you in position to win — it's all about reaching your voters both in their homes AND simultaneously online in all the places they already spend their time every single day.

2. Run Matching Pay-Per-Click Election Ads on Google

Google’s Display Network — accessed through their platform called “Adwords” — reaches 90% of internet users with ads that can target the constituents of your district, county, or state. Here’s an example:

VoteSmith2

Google’s Display Network includes millions of websites on the internet, which means your ads can be shown on websites like ESPN, Entrepreneur.com, Best Buy and other popular sites. Just like the name suggests, you only pay when someone clicks on your ad.

I recommend you target voters by zip code(s), city, or even congressional district.

Plus, Google ads can be used to show your message (and name) repeatedly to voters who have already shown an interest in your campaign. Here’s how that works...

Have you ever been browsing online for something, and then you lose interest and end up wandering off? Who hasn’t! It happens every day. Now, have you ever noticed that, afterwards, you started seeing ads from that same organization appearing on other websites? If so, you’ve experienced a little thing called retargeting.

Retargeting can increase the number of people who actually become leads (like filling out your contact form) by 70%.

These ads, however, can take some skill to master, so I recommend you hire someone to manage your Google ads for you.

Here are a few tips for election advertising to be aware of:

• You’ll need to first verify your business, nonprofit, or committee with Google
• Include a disclosure stating who has paid for your ads
• If your organization has already been verified, check to see if renewal is required

Once the Google arm of your campaign is set, it's time to move to the next platform...

3. Promote your campaign on the #1 social media network

Of course, I’m taking about Facebook! With 68% of all Americans using Facebook, plus 66% of monthly users using it every single day, it’s extremely likely your voters are there. Facebook owns Instagram, another huge social media platform popular on mobile, so be sure to double up on your exposure and run your ads on both.

Match them in design closely, so that your voters know they’re seeing your name and message when they see your ads, whether on Facebook or Instagram.

Here’s an example of how both could look below, on each respective platform:

VoteSmith3

VoteSmith4


Similar to Google and due to previously mis-managed political campaigns on social media, Facebook requires you to state who paid for the ad. Plus, you need to ensure your ads don’t offend the user experience on Facebook, such as, stretching the truth or insinuating libel in any way — lest you risk your ads not being allowed to run at all. Thus, I recommend you hire an agency familiar with Facebook advertising if you can, so you don’t waste time dealing with potential ad restrictions.

Again, this multi-channel, offline-online marketing strategy puts your political marketing in front of prospects in all the places they spend their time:

  • At home (with direct mail)
  • On endless internet websites (with Google ads)
  • And on social media (top 2: Facebook and Instagram)

If managing all this marketing seems like way too much work, we created a marketing program that bundles your postcard mailings with your Google/Facebook/Instagram advertising for you.

We call it Everywhere Small Business, and it comes with a completely automated tracking dashboard.

If you're interested in working with my company, PostcardMania, you can get started here by checking out the 1,337 postcard design templates we already have on file — all of which have already been proven effective based on real-world results.

Hot Political News

  • Tuesday, 3 November 2020

    Election Guide
    1. The presidency. If Biden wins FL, GA, NC - he probably wins the presidency. If not – watch AZ, PA.
    2. Senate control. Dems likely to lose AL – to gain control, they need to flip Repub.-held seats. Watch – AZ, CO, ME, NC – Dems have an edge. Five Repub. seats are close: IA, MT, SC, 2 in GA.
    3. State legislatures. 2020 us a census year; congressional districts are drawn. Dems control 19 Legislatures, Repubs. control 29. MN split and NB is non-partisan. (NYTimes)

  • Monday, 9 November 2020

     

    Georgia Runoff – Repub. Sen. David Perdue and Dem. Jon Ossoff will have a January runoff – neither received a majority of the November vote.  And the special election for the other Senate seat may decide control of the Senate.2020 us a census year; congressional districts are drawn. Dems control 19 Legislatures, Repubs. control 29. MN split and NB is non-partisan. (NYTimes)

  • Tuesday, 30 June 2020

    In January 2017, when President Trump took office, there were 241 Republicans in the House. Since then, 115 (48%) have either retired, resigned, been defeated or are retiring in 2020. (Cook Political Report).

    Five incumbents ousted in Primaries this year: Rep. Dan Lipinski(D-IL), Rep. Steve King (R-IA), Rep. Denver Riggleman (R-VA), Rep. Eliot Engel (D-NY), Rep. Scott Tipton (R-CO).

  • Tuesday, 23 June 2020

    Election to watch - NY 16th District held by Eliot Engel who has been in Congress since 1989. He is endorsed by Nancy Pelosi, Andrew Cuomo, Hillary Clinton the Congressional Black Caucus, Planned Parenthood and many unions. His challenger is Jamaal Bowman, founding principal of a Bronx middle school, and endorsed by Ocasio-Cortez, Pressley, Bernie Sanders, Elizabeth Warren, Democratic Socialists of America and Move On.

  • Monday, 22 June 2020

    2020 Presidential Ratings (Electoral Votes from Inside Elections with Nathan Gonzales)> 
    Toss-up:
    66 electoral votes including AZ (11), FL (29), NE 2nd (1), NC (15), WI (10).
    Tilt Democratic: 36 electoral votes: MI (16), PA (20). Tilt Republican: 1 electoral vote: ME 2nd (1).
    Lean Democratic: 14 electoral votes: MN (10), NH (4). Lean Republican: 22 electoral votes: GA (16), IA (6).
    Likely Democratic: 8 electoral votes: ME At-Large (2), NV (6). Likely Republican: 56 electoral votes: OH (18), TX (38).
    Solid Democratic: 210 electoral votes. Solid Republican: 125 votes.

     

  • Wednesday, 10 June 2020

    RealClearPolitics Battleground States -
    Florida – Biden: 48.2 Trump: 44.8;
    Pennsylvania: Biden: 48.3 Trump: 45.0;
    Wisconsin: Biden: 46.4, Trump: 43.0;
    North Carolina: Biden: 45.5, Trump: 45.8;
    Arizona: Biden: 46.7, Trump: 43.3

  • Tuesday, 09 June 2020

    RealClearPolitics Poll Averages 
    Election 2020: National Average: Biden: 49.9 Trump 42.1
    Betting Odds: Biden: 49.8
    Trump 45.6
    Electoral College: Biden 183
    Trump 125

  • Saturday, 06 June 2020

    Former VP Joe Biden has secured 1993 delegates, giving him the Democratic presidential nomination on the first ballot at the Democratic convention.  He needed 1,991 delegates to lock up the nomination.

     

Find Political Products

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screenshot wwwpoliticalresourcescom 20200601 15 50 50

CAMPAIGN HOW TO ARTICLE

  • The Single Political Marketing Campaign You Need Win Your Election

    by Jessica Lalau; PostCardMania

    Whether you’re a first-time candidate or looking to unseat an incumbent, to generate the winning number of votes, you need to reach your constituents with your message consistently.
    And how do you do that without draining your marketing budget?

    Read More...

  • A CAMPAIGN’S GOTV GUIDE FOR GETTING THE YOUTH TO VOTE

    By:  Lakshmi Narayanan

    The older generation always outperforms the younger generation at the polls. In the 2016 U.S. elections, the elders contributed to 49% of the votes, while being only 43% of the population...
    Read More...

  • How To Build Credibility & Win Your Election In A Fake News Universe
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    It's true — the Internet has changed just about every facet of daily American life. That includes politics and our elections. (For better or worse.)
    But here's the good news:
    Not all of the fundamentals have changed.
    Politics remains first and foremost local.
    Campaigns are about people. About connection. About making yourself known to potential voters and inspiring them to check yes next to your name.  Read More...

  • 4 Election-Winning Postcard Campaigns You Can Copy
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    Campaign season is ramping up, and that means it’s high time I explored some of the political successes PostcardMania has experienced. There are a lot of political marketing strategies out there that can help you win, but this article will focus on using direct mail to get your message out.  Read More...
  • 4 Cutting-Edge Ways To Conduct Political Polls And Surveys
    By Tony K, CallHub.io

    If the 2016 presidential election polling taught us all anything, it was the need for precise polling and survey methods. Poll after poll concluded that Donald J. Trump had no pathway to victory...
    Read More
  • How to Brand your Campaign on Day 1

    By Mark MaciasMacias PR

    If you’re running for office in a larger media market, it will be much more difficult to get your name in the news.  The competition for news stories is competitive and if you don’t have a strong editorial angle

    READ MORE...

  • For Democratic Candidates Only

    How to Beat the Pro-Trump Candidate
    By Mark Macias
    Macias PR
    You can always spot the pro-Trump candidate from a precinct away. He or she is typically the politician who wants to throw fireballs at the local rally held at the gas station. These

    READ MORE

  • How to Choose Design Colors for a Political Lawn Sign
    by Sheila Maas, Political Lawn Signs

    Henry Ford said you can have any color Model T as long as it is black. 
    Awhile back a survey by the University of Florida claimed that a yellow background with black lettering was the best color combination for a sign

    Read More...

  • Tips for Hiring an Effective Political Campaign Telemarketing Company

    by Doug Kaplan, Gravis Marketing

    Tip #1 – Create a Marketing Plan of Potential Targets

    There are several different types of telemarketing agencies across the globe. From direct sales associates that use robocalls or overseas agents,

    Read More...

  • Why The Best Data In The World Won’t Win You An Election

    By Justin Gargiulo, Founder of VoterTrove
    To extract the most value, campaigns will have to move beyond the idea of data as a solution.
    Nowadays we talk about data as a solution to the problem of winning elections. It isn’t. Data is an object, not a technology, and objects by themselves do not solve complex problems. Technology does.

    Read More...

  • Why Direct Mail About Politics Still Influences

    By Elena Neely

    Let’s say you’re a candidate for elective office, whether local, state or federal, during this political cycle. Suppose, further, that in your quest for public service, you plan to target the much-coveted demographic of 18-to-34-year-olds known as Millennials. (added 9/13/2016)

    Read More...

  • Winning Political Elections with Postcards
    3 Simple Steps to Success and a New Job (or another stint in your current one!)
    By Joy Gendusa
    You call it “campaigning.” I call it “marketing.” Either way, we’re talking about the same thing: getting the word out and generating real-life results. In your case, those results are votes, and you don’t have the luxury of a long-term

    Read More...
  • Myth Information: Why Newspapers are more important than ever

    If you think in this age of “new media” that newspapers are not important to winning elections … think again. Today, no medium hashas a higher correlation with voters than newspapers. In fact, newspapers provide much of the “news” content on the internet
    Read More...
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    Think we're kidding?  A couple of years ago we decided to predict the election results by surveying the dogs that we noticed sniffing under the tables at our customers' campaign headquarters.  (Well, OK. We soon discovered the dogs couldn't
    Read More...

Hot Political News

  • Tuesday, 3 November 2020

    Election Guide
    1. The presidency. If Biden wins FL, GA, NC - he probably wins the presidency. If not – watch AZ, PA.
    2. Senate control. Dems likely to lose AL – to gain control, they need to flip Repub.-held seats. Watch – AZ, CO, ME, NC – Dems have an edge. Five Repub. seats are close: IA, MT, SC, 2 in GA.
    3. State legislatures. 2020 us a census year; congressional districts are drawn. Dems control 19 Legislatures, Repubs. control 29. MN split and NB is non-partisan. (NYTimes)

  • Monday, 9 November 2020

     

    Georgia Runoff – Repub. Sen. David Perdue and Dem. Jon Ossoff will have a January runoff – neither received a majority of the November vote.  And the special election for the other Senate seat may decide control of the Senate.2020 us a census year; congressional districts are drawn. Dems control 19 Legislatures, Repubs. control 29. MN split and NB is non-partisan. (NYTimes)

  • Tuesday, 30 June 2020

    In January 2017, when President Trump took office, there were 241 Republicans in the House. Since then, 115 (48%) have either retired, resigned, been defeated or are retiring in 2020. (Cook Political Report).

    Five incumbents ousted in Primaries this year: Rep. Dan Lipinski(D-IL), Rep. Steve King (R-IA), Rep. Denver Riggleman (R-VA), Rep. Eliot Engel (D-NY), Rep. Scott Tipton (R-CO).

  • Tuesday, 23 June 2020

    Election to watch - NY 16th District held by Eliot Engel who has been in Congress since 1989. He is endorsed by Nancy Pelosi, Andrew Cuomo, Hillary Clinton the Congressional Black Caucus, Planned Parenthood and many unions. His challenger is Jamaal Bowman, founding principal of a Bronx middle school, and endorsed by Ocasio-Cortez, Pressley, Bernie Sanders, Elizabeth Warren, Democratic Socialists of America and Move On.

  • Monday, 22 June 2020

    2020 Presidential Ratings (Electoral Votes from Inside Elections with Nathan Gonzales)> 
    Toss-up:
    66 electoral votes including AZ (11), FL (29), NE 2nd (1), NC (15), WI (10).
    Tilt Democratic: 36 electoral votes: MI (16), PA (20). Tilt Republican: 1 electoral vote: ME 2nd (1).
    Lean Democratic: 14 electoral votes: MN (10), NH (4). Lean Republican: 22 electoral votes: GA (16), IA (6).
    Likely Democratic: 8 electoral votes: ME At-Large (2), NV (6). Likely Republican: 56 electoral votes: OH (18), TX (38).
    Solid Democratic: 210 electoral votes. Solid Republican: 125 votes.

     

  • Wednesday, 10 June 2020

    RealClearPolitics Battleground States -
    Florida – Biden: 48.2 Trump: 44.8;
    Pennsylvania: Biden: 48.3 Trump: 45.0;
    Wisconsin: Biden: 46.4, Trump: 43.0;
    North Carolina: Biden: 45.5, Trump: 45.8;
    Arizona: Biden: 46.7, Trump: 43.3

  • Tuesday, 09 June 2020

    RealClearPolitics Poll Averages 
    Election 2020: National Average: Biden: 49.9 Trump 42.1
    Betting Odds: Biden: 49.8
    Trump 45.6
    Electoral College: Biden 183
    Trump 125

  • Saturday, 06 June 2020

    Former VP Joe Biden has secured 1993 delegates, giving him the Democratic presidential nomination on the first ballot at the Democratic convention.  He needed 1,991 delegates to lock up the nomination.

     

Find Political Products

Upgrade Your Directory ListingHow To LibraryOrder Our Mailing List
screenshot wwwpoliticalresourcescom 20200601 15 50 50

CAMPAIGN HOW TO ARTICLE

  • The Single Political Marketing Campaign You Need Win Your Election

    by Jessica Lalau; PostCardMania

    Whether you’re a first-time candidate or looking to unseat an incumbent, to generate the winning number of votes, you need to reach your constituents with your message consistently.
    And how do you do that without draining your marketing budget?

    Read More...

  • A CAMPAIGN’S GOTV GUIDE FOR GETTING THE YOUTH TO VOTE

    By:  Lakshmi Narayanan

    The older generation always outperforms the younger generation at the polls. In the 2016 U.S. elections, the elders contributed to 49% of the votes, while being only 43% of the population...
    Read More...

  • How To Build Credibility & Win Your Election In A Fake News Universe
    By Jessica Lalua

    It's true — the Internet has changed just about every facet of daily American life. That includes politics and our elections. (For better or worse.)
    But here's the good news:
    Not all of the fundamentals have changed.
    Politics remains first and foremost local.
    Campaigns are about people. About connection. About making yourself known to potential voters and inspiring them to check yes next to your name.  Read More...

  • 4 Election-Winning Postcard Campaigns You Can Copy
    By Joy Gendusa 

    Campaign season is ramping up, and that means it’s high time I explored some of the political successes PostcardMania has experienced. There are a lot of political marketing strategies out there that can help you win, but this article will focus on using direct mail to get your message out.  Read More...
  • 4 Cutting-Edge Ways To Conduct Political Polls And Surveys
    By Tony K, CallHub.io

    If the 2016 presidential election polling taught us all anything, it was the need for precise polling and survey methods. Poll after poll concluded that Donald J. Trump had no pathway to victory...
    Read More
  • How to Brand your Campaign on Day 1

    By Mark MaciasMacias PR

    If you’re running for office in a larger media market, it will be much more difficult to get your name in the news.  The competition for news stories is competitive and if you don’t have a strong editorial angle

    READ MORE...

  • For Democratic Candidates Only

    How to Beat the Pro-Trump Candidate
    By Mark Macias
    Macias PR
    You can always spot the pro-Trump candidate from a precinct away. He or she is typically the politician who wants to throw fireballs at the local rally held at the gas station. These

    READ MORE

  • How to Choose Design Colors for a Political Lawn Sign
    by Sheila Maas, Political Lawn Signs

    Henry Ford said you can have any color Model T as long as it is black. 
    Awhile back a survey by the University of Florida claimed that a yellow background with black lettering was the best color combination for a sign

    Read More...

  • Tips for Hiring an Effective Political Campaign Telemarketing Company

    by Doug Kaplan, Gravis Marketing

    Tip #1 – Create a Marketing Plan of Potential Targets

    There are several different types of telemarketing agencies across the globe. From direct sales associates that use robocalls or overseas agents,

    Read More...

  • Why The Best Data In The World Won’t Win You An Election

    By Justin Gargiulo, Founder of VoterTrove
    To extract the most value, campaigns will have to move beyond the idea of data as a solution.
    Nowadays we talk about data as a solution to the problem of winning elections. It isn’t. Data is an object, not a technology, and objects by themselves do not solve complex problems. Technology does.

    Read More...

  • Why Direct Mail About Politics Still Influences

    By Elena Neely

    Let’s say you’re a candidate for elective office, whether local, state or federal, during this political cycle. Suppose, further, that in your quest for public service, you plan to target the much-coveted demographic of 18-to-34-year-olds known as Millennials. (added 9/13/2016)

    Read More...

  • Winning Political Elections with Postcards
    3 Simple Steps to Success and a New Job (or another stint in your current one!)
    By Joy Gendusa
    You call it “campaigning.” I call it “marketing.” Either way, we’re talking about the same thing: getting the word out and generating real-life results. In your case, those results are votes, and you don’t have the luxury of a long-term

    Read More...
  • Myth Information: Why Newspapers are more important than ever

    If you think in this age of “new media” that newspapers are not important to winning elections … think again. Today, no medium hashas a higher correlation with voters than newspapers. In fact, newspapers provide much of the “news” content on the internet
    Read More...
  • The key to victory: Dogs
    By Joe Curran  www.filpac.com

    Think we're kidding?  A couple of years ago we decided to predict the election results by surveying the dogs that we noticed sniffing under the tables at our customers' campaign headquarters.  (Well, OK. We soon discovered the dogs couldn't
    Read More...
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