If the 2016 presidential election polling taught us all anything, it was the need for precise polling and survey methods. Poll after poll concluded that Donald J. Trump had no pathway to victory... Read More
By Joy Gendusa Campaign season is ramping up, and that means it’s high time I explored some of the political successes PostcardMania has experienced. There are a lot of political marketing strategies out there that can help you win, but this article will focus on using direct mail to get your message out. Read More...
With the exceptions of the Amazons in the world, over the past year almost every brand that exists has had to develop new ways to communicate with their customers in order to stay in business. Without the normal kinds of in-person experiences,
By: Lakshmi Narayanan The older generation always outperforms the younger generation at the polls. In the 2016 U.S. elections, the elders contributed to 49% of the votes, while being only 43% of the population... Read More...
How to Beat the Pro-Trump Candidate By Mark Macias, Macias PR You can always spot the pro-Trump candidate from a precinct away. He or she is typically the politician who wants to throw fireballs at the local rally held at the gas station. These
If you’re running for office in a larger media market, it will be much more difficult to get your name in the news. The competition for news stories is competitive and if you don’t have a strong editorial angle
It's true — the Internet has changed just about every facet of daily American life. That includes politics and our elections. (For better or worse.) But here's the good news: Not all of the fundamentals have changed. Politics remains first and foremost local. Campaigns are about people. About connection. About making yourself known to potential voters and inspiring them to check yes next to your name. Read More...
by Sheila Maas, Political Lawn Signs Henry Ford said you can have any color Model T as long as it is black. Awhile back a survey by the University of Florida claimed that a yellow background with black lettering was the best color combination for a sign
If you think in this age of “new media” that newspapers are not important to winning elections … think again. Today, no medium hashas a higher correlation with voters than newspapers. In fact, newspapers provide much of the “news” content on the internet Read More...
Think we're kidding? A couple of years ago we decided to predict the election results by surveying the dogs that we noticed sniffing under the tables at our customers' campaign headquarters. (Well, OK. We soon discovered the dogs couldn't Read More...
Whether you’re a first-time candidate or looking to unseat an incumbent, to generate the winning number of votes, you need to reach your constituents with your message consistently. And how do you do that without draining your marketing budget?
Let’s say you’re a candidate for elective office, whether local, state or federal, during this political cycle. Suppose, further, that in your quest for public service, you plan to target the much-coveted demographic of 18-to-34-year-olds known as Millennials. (added 9/13/2016)
By Justin Gargiulo, Founder of VoterTrove To extract the most value, campaigns will have to move beyond the idea of data as a solution. Nowadays we talk about data as a solution to the problem of winning elections. It isn’t. Data is an object, not a technology, and objects by themselves do not solve complex problems. Technology does.
3 Simple Steps to Success and a New Job (or another stint in your current one!) By Joy Gendusa You call it “campaigning.” I call it “marketing.” Either way, we’re talking about the same thing: getting the word out and generating real-life results. In your case, those results are votes, and you don’t have the luxury of a long-term
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