How to Make your Point
Create Sound Bites And Quotable Statements
Randall P. Whatley Cypress Media Group
Whether you are making a business presentation or communicating with the media, your most important objective should be to make your point clear and memorable.
The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:
Speaking well is not necessarily the same as writing well. When speaking, use the "verbal colon" to draw attention to your main point and create a sound bite.
You would write, "The important point I want to make is that despite the storm damage, we will open on schedule."
Using the verbal colon to draw attention to your important point, you would say, "The important point to remember is this: Despite the storm damage, we will open on schedule."
Other good verbal colon phrases include the following:
Consider this Remember this Case in point One final point Here's the proof The most interesting aspect is this The main point to remember is this The biggest mistake we can make is this
Make use of the "inserted question" to focus attention on your words. Anytime you use the word "because," when writing, insert the word "why" before it when speaking to draw attention to your main point and create a sound bite.
You would write, "We have added many safety features to our building plan because we do not want even one injury on this project."
Using the inserted question, you would focus attention on your statement by saying, "We have added many safety features to our building plan. Why? Because we do not want even one injury on this project."
Make your points in short sentences, preferably with six to ten words.
"We hope this solution solves the problem for good."
Copyright 2005, Randall P. Whatley
Randall P. Whatley is president of Cypress Media Group, Inc., www.cypressmedia.net, an Atlanta-based advertising, public relations, political consulting, and training firm. He has been a media consultant for over 27 years. Cypress Media Group, Inc. is a consulting firm specializing in advertising, public relations, and training seminars primarily related to business and technical writing, presentation skills, and media relations. We also provide training, consulting, speakers, and instructional design services in many other are